Our private tour starts at your hotel at 7.30 a.m.
We will drive for approximately 40 minutes to the largest flower auction in the world,
'Royal Flora Holland' in Aalsmeer, near Amsterdam Airport Schiphol.
At the auction, we will take a walking tour through the buildings (20 million sq. ft.). Auctioneers operate 13 digital clocks to sell large quantities of cut flowers, and 4 digital clocks are used to sell plants. The buyers and wholesalers no longer need to be physically present at the auction hall; they can purchase all flowers and plants online from their office desks, and log in from anywhere in the world to buy the flowers and plants of their choice.
We will visit the cold storage rooms for cut flowers and see where Lilies are stored overnight before the auction starts the next day.
After that, we will visit the vast distribution area, where flower auction employees on electric tractors distribute flowers to the locations of the wholesalers who bought them earlier that morning.
After the auction, we will visit a wholesaler center for small buyers, like florists and garden centers. At this company, they can buy smaller quantities than at the auction.
After the flower auction visit, we will drive to the Lily flower shows of all 13 Lily breeders in Holland.
In week 23, all important Lily breeders organize the so-called 'Dutch Lily Days'.
Because they are in different regions, we can only visit 4 - 5 breeders on this day. We will need an additional day if you want to visit all breeders.
At the end of the Lily tour day, we will return to your hotel in Amsterdam.



Tour price: € 885,--
Additional hours: € 95,--
Tickets flower auction: € 12,50/ p.p.
Lily breeders visit: Included in the tour price
Transportation: By car
Tour duration: 7.30 a.m. - 4.30 p.m. (9 hours)
Tour dates: June 2- 5(week 23).
Tour days: Tuesday - Friday
No. of persons 1 - 6
Prices include taxes. Not included are entrance and parking tickets, lunch, and beverages.
Pick-up/return time and tour price may vary for cities other than Amsterdam.
contact you as soon as possible.

Peter Boers, founder of Flower Tours Holland