Tour 2
Flower auction and Tulip flower grower Tour

Tour dates : All year round, Monday – Friday.
Tour duration: 8.00 a.m. - 1.30 p.m. (5.5 hours)
Tour price starts at € 575,-- (1-6 persons)

Book this Tour

Auction hall at flower auction Royal Flora Holland in Aalsmeer

World’s largest flower auction

Our private, guided tour will start early in the morning at your hotel in Amsterdam. We will then drive 25 km. south of Amsterdam to the world’s largest flower auction, ‘Royal Flora Holland,’ in Aalsmeer.

Early in the morning, the auctioning of flowers and plants starts at 6.00 or 6.30 a.m. We will explain the ‘Dutch auction’ and the distribution of flowers and plants. 17 auctioneers are active 5 days per week, selling millions of flowers and plants. Every auctioneer facilitates 1300 - 1800 transactions. The volume that passes by at the auction halls is unbelievable! Nowadays, all sales take place online. This means that buyers/wholesalers no longer need to be at the auction hall, but they can buy remotely from an office at the auction or even from their computers in Berlin, Paris, New York, Moskou, etc.

Cut flowers at wholesale center at flower auction Royal Flora Holland in Aalsmeer

Visit a wholesale company

After the auction and distribution, we will visit a wholesale company where small florists from Holland and surrounding countries can buy smaller quantities of flowers, plants, and floral supplies!

Tulip cut flower bunching at Tulip greenhouse in Holland

Tulip grower

After the visit to the flower auction, we will drive to a Tulip grower that produces cut flowers in greenhouses for the auction from Tulip bulbs grown in fields the previous year.

We will first watch a movie about how Tulip bulbs grow and how the bulbs are handled after harvesting. Then we will tour the greenhouses. We will get explanations about the growing and handling of the millions of Tulips being harvested.