Flower auction hall Royal Flora Holland Aalsmeer

Tour 4
Flower auction Tour

Tour dates: All year round. Monday - Friday.

Tour duration 7.00 a.m. - 12.00 p.m. (5 hours)

Tour price € 475,-- (1-6 persons)

Book this Tour
Royal Flora Holland flower auction Aalsmeer carts with cut flowers

Visit to flower auction

The flower auction starts early in the morning so we will meet you at your hotel between 6.30 and 7.30 a.m., depending on the day of the week. The volume of flowers becomes lower at the end of the week, so we will have to start earlier.

We will drive to Aalsmeer, where the largest flower auction in the world,  'Royal Flora Holland,' is located.

Flower auction Royal Flora Holland distribution area of cut flowers

Behind the Scenes walking Tour

Once at the auction, we will show the process that takes place from the moment the flowers or plants depart from the nursery, which can be in Holland but might also be in a faraway country like Ethiopia or any other country where the climate is right for growing (cut) flowers.

A few facts:

  • Every hour, an auctioneer does 1000 – 1500 transactions, and the auctioneer is in charge of this selling process.
  • The total turnover of this cooperative of growers (shareholders) is more than
    € 5 billion.
  • Approx. 5000 growers are (partly) owners of this cooperative. They pay 5 % to the coop. to sell their products.
Cut flower Roses at wholesale company at flower auction

Visit wholesale center

After the auction, we can visit a wholesale center, where small florists from all over Europe can purchase flowers, house and garden plants, and all the supplies a florist requires!


Tour information

Tour price:                        € 475,--

Additional hours:            € 95,--

Tickets flower auction: € 12,50/p.p.

Transportation:              By car, free of charge

Tour duration:                7.00 a.m. - 12.00 p.m. (5 hours)

Tour dates:                      All year

Tour days:                        Monday - Friday

No. of persons:               1 - 6

Prices include taxes. Not included are entrance and parking tickets, lunch, and beverages.

Pick-up/return time and tour price may vary for cities other than Amsterdam.

Book this Tour

Please fill out the form  and we will 

contact you as soon as possible.

Peter Boers, founder of Flower Tours Holland

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