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Auction hall at Royal Flora Holland

Flower auction Tour

Tour dates: All year round. Monday - Friday.

Tour duration 7.00 a.m. - 12.00 p.m. (5 hours)

Tour price € 425,-- (1-7 persons)

Book this Tour

Visit to flower auction

Early in the morning, we will start from your hotel and drive to flower auction ‘Royal Flora Holland’ in Aalsmeer, 25 km south of Amsterdam.


Behind the Scenes walking Tour

At the flower auction,  we will explain and show you the entire process of the journey which flowers and plants make from a nursery in Holland or perhaps Kenia (Africa) to eventually you, the consumer.

Early in the morning the auctioning of flowers and plants starts and we will explain the ‘Dutch auction’ system.

A few facts:

  • Every hour 1000 – 1200 transactions take place and the auctioneer is in charge of this selling process.
  • The total turnover of this cooperative of growers (shareholders) is close to€
  • 5000 growers are (partly) owner of this cooperative. They pay 5 % to the coop. to sell their products.

Visit wholesale center

We will also visit a wholesale center, where small florists can buy their flowers, plants and supplies.


Tour information

Tour price:                     € 425,--

Additional hours:          € 60,--

Tickets flower auction: € 8,--/p.p.

Transportation:             By car, free of charge

Tour duration:               7.00 a.m. - 12.00 p.m. (5 hours)

Tour dates:                     All year

Tour days:                      Monday - Friday

No. of persons:             1 - 7 

Prices are including taxes. Not included are entrance and parking tickets, lunch and beverages.

For other cities than Amsterdam, pick up/return time and tourprice may vary.

Book this Tour

Please fill out the form  and we will 

contact you as soon as possible.

Peter Boers, founder of Flower Tours Holland

  • Flower auction Tour

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