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Royal Flora Holland auction hall

Flower auction Tour

TOUR DATES: All year round. Monday - Friday.

Tour price € 425,-- (1-6 persons)

Early in the morning, we will start from your hotel and drive to flower auction ‘Royal Flora Holland’ in Aalsmeer, 25 km South of Amsterdam.

Behind the Scenes walking Tour

At the flower auction, Peter will explain and show you the entire process of the journey which flowers and plants make from a nursery in Holland or perhaps Kenia (Africa) to eventually you, the consumer.

Early in the morning the auctioning of flowers and plants starts and we will explain the ‘Dutch auction’ system.

A few facts:

  • Every hour 1500 – 1600 transactions take place and the auctioneer is in charge of this selling process.
  • The total turnover of this cooperative of growers (shareholders) is close to€
  • 4500 growers are (partly) owner of this cooperative. They pay 4-5 % to the coop. to sell their products.

We will also visit wholesale center ‘Green Trade Center’, where small florists can buy their flowers, plants and supplies.

Carts with auctioned flowers

Flower distribution at Royal Flora Holland

Roses at wholesale center

Itinerary and Tour price


7.00 a.m. Depart from your hotel in Amsterdam*.

7.35:         Arrive at Flower auction ‘Royal Flora Holland’ in                        Aalsmeer.

7.45:        Walking tour through flower auction.

11.15:      Tour finishes and return to car.

11.30:      Return to hotel.

12.00:      Arrive at your hotel in Amsterdam*.

* For other cities than Amsterdam pick up/return time and Tourprice may vary.

Tour price

Price:                                    € 425,–

Additional hours:                  € 60,–

Tickets:                                  Flower auction € 8,–/person.

Transportation:                     By car, free of charge.

Tourdates: All year round.    Monday – Friday.

No. of persons:                      1 – 6

Prices are including taxes. Not included are entrance and parking tickets, lunch and beverages.

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