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Royal Flora Holland auction hall

Flower auction Tour

Tour dates: All year round. Monday - Friday.

Tour duration 7.00 a.m. - 12.00 p.m. (5 hours)

Tour price € 425,-- (1-7 persons)

Early in the morning, we will start from your hotel and drive to flower auction ‘Royal Flora Holland’ in Aalsmeer, 25 km South of Amsterdam.

Behind the Scenes walking Tour

At the flower auction, Peter will explain and show you the entire process of the journey which flowers and plants make from a nursery in Holland or perhaps Kenia (Africa) to eventually you, the consumer.

Early in the morning the auctioning of flowers and plants starts and we will explain the ‘Dutch auction’ system.

A few facts:

  • Every hour 1000 – 1200 transactions take place and the auctioneer is in charge of this selling process.
  • The total turnover of this cooperative of growers (shareholders) is close to€ 5.000.000.000.
  • 5000 growers are (partly) owner of this cooperative. They pay 5 % to the coop. to sell their products.

We will also visit a wholesale center, where small florists can buy their flowers, plants and supplies.

Carts with auctioned flowers


Flower distribution at Royal Flora Holland


Roses at wholesale center


Tour information

Tourprice:                     € 425,--

Additional hours:          € 60,--

Tickets flower auction: € 8,--/person

Transportation:             By car, free of charge

Tour duration:               7.00 a.m. - 12.00 p.m. (5 hours)

Tourdates:                     All year

Tourdays:                      Monday - Friday

No. of persons:            1 - 7 


Prices are including taxes. Not included are entrance and parking tickets, lunch and beverages.
For other cities than Amsterdam, pick up/return time and tourprice may vary.

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