We will meet you at your hotel at 7.00 a.m.
On this private tour, we will first drive by car to Aalsmeer, where flower auction 'Royal Flora Holland' is located, some 35 minutes driving.
This flower auction is the second largest building in the world, with over 20 million sq. feet of built floor area.
On 17 digital 'clocks,' the flowers and plants are sold 5 days a week.
Before the auction starts, we will visit the cold storage department, where Hydrangea cut flowers are stored at night.
After that, we will visit the vast flower distribution zone, with the only
flower-high-way-of-the-world, where cut flowers are distributed to all buyers and wholesale exporters.
We will visit a wholesale center, which sells smaller quantities to florists who can't buy the large quantities offered at the auction.
At this wholesale center, they can buy floral supplies and pottery and cut flowers and plants.
After this visit, we will start visiting Hydrangea cut flower growers.
In week 24 of 2025 , during 'Flower Trials' week, we will be able to visit the 'Open House' of the major hydrangea breeders in Holland. The best days are Tuesday 10- Friday 13 of June.
Hydrangea is a significant cut flower crop in the cut flower market during May, June, July, August, September, and October. In these months, we can visit Hydrangea cut flower growers to learn about the crops and flowers/varieties.
Tour price: € 720,--
Additional hours: € 90,--
Tickets flower auction: € 12,50/ p.p.
Grower visit € 100,--/ group
Transportation: By car, free of charge
Tour duration: 7.00 a.m. - 3.00 p.m. (8 hours)
Tour dates: May 15 - October 15, 2025
Tour days: Monday - Friday
No. of persons 1 - 6
Prices include taxes. Not included are entrance and parking tickets, lunch, and beverages.
Pick-up/return time and tour price may vary for cities other than Amsterdam.
contact you as soon as possible.
Peter Boers, founder of Flower Tours Holland